Essity And Reckitt Launch Bespoke Co-Branded Professional Hygiene Solutions
Essity and Reckitt, two leaders in the global hygiene and health sector, have announced the launch of a range of co-branded disinfection products for professional hygiene customers combining the power of their Tork, Dettol and Sagrotan brands across four countries in Europe.
This collaboration combines the scale and experience of Essity’s trusted leading professional hygiene brand Tork with the well-known consumer recognition of Dettol and Sagrotan brands of Reckitt, the leading disinfectant manufacturer in the worldi. The products will give professional hygiene customers added value from two widely trusted and efficacious brands. The new range will be available as of January 2023 across the UK, Ireland, Germany and Austria.
Essity and Reckitt are launching a co-branded range of products:-
- Antibacterial Multipurpose Cleaner Spray
- Antimicrobial Foam Soap and a Hand Sanitizer Gel for use in Tork dispensers
In the aftermath of Covid-19, hygiene expectations from the public have shifted dramatically as people return to day-to-day public life with a heightened awareness about the spread of bacteria and viruses. This collaboration provides customers with an expanded assortment of products that are critical in breaking the chain of infection. Research shows that 88% of people expect businesses to implement higher standards of disinfection to keep premises hygienically cleanii, however, up to 70% of businesses need guidance on how to best deliver these expectations of the publiciii.
Both companies have a strong commitment to sustainability. The packaging of the product range is designed to minimize waste. The Antibacterial Multipurpose Cleaner spray comes in a fully recyclable* bottle and trigger and is manufactured with zero waste to landfill. The soap and sanitizer products have recyclable* and collapsible bottles.
Quote Don Lewis - President Essity Professional Hygiene
“Combining Essity’s expertise in professional hygiene with Reckitt’s deep experience in disinfecting spaces will give our customers additional confidence in their hygiene efforts. Together we’re helping customers to demonstrate that they care about creating hygienically clean environments by using trusted and effective disinfecting products.”
Quote Vijayanand Sinha – SVP New Growth Platforms, Reckitt
“Our brands are built on trust, scientific efficacy, and our desire to educate people around the world to help break the chain of infection. This is an ideal partnership for Reckitt as it enables us to expand access to our products in new places and spaces with Essity’s expertise and market knowledge. Together we can raise the bar on hygiene standards in the pursuit of a cleaner healthier world.”
*In countries that have recycling schemes for these products
i Source: Euromonitor passport, Homecare disinfectants company shares in world, October, 2022
ii Source: Zappi,, Industry data Professional, UK, 2020
iii Source: B2B SME U&A Study, December 2020 Kantar, September 2020, n=1007
