SWARCO Smart Charging Appoints New Sales Director
SWARCO Smart Charging, the UK’s leading electric vehicle charging business, has appointed Lara Navetta as its new Sales Director for its customer funded EV charging infrastructure business unit – SIS – to strengthen and lead its sales team.
Lara joins as Sales Director following the promotion of Anne Buckingham to Managing Director last year. Lara has spent much of her career to date in the telematics industry, successfully executing sales strategies, building and managing high‑performing teams that consistently achieved and exceeded the set targets. Most recently Lara was the Head of Sales role for parking technology business RingGo.
Anne Buckingham, Managing Director of SWARCO Smart Charging – SIS, says the company is gearing up for future growth, and Lara will be key to this: “We’ve been at the forefront of the EV charging infrastructure sector from the very beginning and have a strong track record of growth. The knowledge and expertise that our team has acquired over more than decade gives our partners, new and existing, the confidence in our ability to support their long‑term ambitions.
“Lara is an accomplished Sales Director,” continues Anne, “and she will be leading a high‑performing team to deliver a robust sales strategy, navigating a dynamic business landscape, cultivating strategic partnerships, supporting organisations in both the public and private sector, and spearheading our efforts to and grow our business by 30% again this year.”
Lara is pleased to be joining a well‑established team: “I am really excited to be entering the EV charging sector,” she says, “and it is great to be joining the dynamic and expert team at SWARCO Smart Charging who have a reputation for building long‑term partnerships with its customers. I am really looking forward to being part of the vision for future growth.”
